It’s a wise person who can say, “I don’t know”—or better yet, “Let’s look that up.” But in the world of Witchcraft, there’s a lot that’s unknown (or unknowable) and not so many reliable ways to look things up. As a result, our community too often falls back on easy answers, bad science, flashy titles, clichés, and cults of personality.

How do you work as a professional Witch without preying on the vulnerable or credulous? This is something I’ve grappled with since the first day I decided to start an occult business.

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